B2B Media Platform
Real Deals
Real Deals is a specialist B2B media platform serving the European private equity industry, now in its 25th year. It delivers breaking news, data-led analysis, and editorial insight across the full midmarket PE landscape: deals, fundraising, talent moves, sector trends, and geographic markets from the UK and Nordics to DACH and Southern Europe.
The site operates a subscription-based model with metered access, trial offers, and tiered membership, alongside a standalone Real Deals Database product for deal, sponsor, and adviser intelligence. It also extends into live events, including the Nordic Forum, Sustainable Investment Awards, and Value Creation Summit.
Tech stack delivered
- ExpressionEngine as the CMS, powering a complex content taxonomy by type, sector, geography, and deal size
- Zuora Zephr for paywall management, subscription entitlements, and customer retention and retargeting flows
- HubSpot integrated for CRM and marketing automation
- Miso.ai for AI based insights into 25+ years of content and data
- Google Ads for paid acquisition
- GA4 and Looker Studio for analytics and performance reporting
- Podcast availability across platforms Spotify
The platform serves a highly targeted professional audience where content access, subscriber conversion, and retention are business-critical, making the Zephr integration particularly central to the commercial model.
