Ryan Kelly.

Digital Consultant

Freelance

• Extended IATA's internal HighQ instance [via echo.legal] with custom JavaScript, building features beyond the platform's native capabilities

Head of Digital

Real Deals Media Ltd

• Oversaw digital strategy and execution across 15+ B2B media brands, encompassing editorial, events, advertising, and marketing platforms
• Consolidated fragmented content management systems and hosting infrastructure into a unified, scalable platform, reducing server costs by approximately 70%
• Drove a 30% year-on-year increase in new subscribers, maintaining 80% retention throughout, integrating Zephr and Hubspot for customer retention and retargeting
• Directed and managed a distributed engineering team (UK & Poland), establishing delivery standards, workflows, and resource allocation
• Edited and delivered the Private Equity Talks podcast and marketing video content for our suite of events
• Executed large-scale interactive virtual events during the COVID pandemic and integrated Salesforce to unify customer data, reporting, and lead management across brands

Digital Consultant

UCL via Eggcorn Ltd

• Spearheaded the delivery of UCL Bartlett's centenary microsite, developing an automated publishing platform for 100 days of multimedia content, featuring interactive timelines and comprehensive Drupal API integration

Head of Digital

Wardour Communications

• Directed and managed all agency digital delivery across websites, interactive experiences, video, and digital campaigns
• Held a senior leadership role reporting directly to the board, influencing digital strategy and operational priorities
• Played a crucial role in high-profile pitches, securing clients such as Barclays, AON, British Heart Foundation, and The 30% Club
• Orchestrated end-to-end digital platform delivery (from discovery to optimisation), enhancing delivery speed and quality through agile workflows and version control
• Constructed and led delivery teams, overseeing internal developers and external partners for clients including British Airways, EY, Royal London, LSEG, Grosvenor, and Gemalto
• Fully trained on GDPR practices where I was the lead Data Protection Officer

Web Manager

OnApp Ltd

• Responsible for maintaining the OnApp.com website as well as external digital marketing with the Marketo platform for tracking sales leads, email marketing and Google Adwords campaigns
• Worked closely with external design agencies for online campaigns and brand development
• Transformed OnApp.com from a static site to a fully responsive, dynamic website using the ExpressionEngine CMS
• Integrated sales funnel with bespoke hypervisor SaaS

Digital Producer

Wardour Communications Ltd

• Delivered websites, digital campaigns, and video assets for clients including British Airways, ITV Media, and HSBC

Multimedia Designer

West End Studios Ltd

• Created video, motion graphics, and interactive media for conferences and live events for prestigious clients

Digital Graphic Designer / Web Designer

Various roles

BSc Multimedia Computing

De Montfort University

• Graduated with a 2:1 classification